• Don’t Prioritize Pixel Perfection
  • Don’t Freak Out About the Fold
  • Be Careful of Massive Images
  • Don’t Put Text in Images
  • Don’t Rely on Fixed Headers/Footers
  • Avoid Modal Windows/Overlays
  • Don’t Customize Dropdowns
  • Design for Multiple Screen Sizes
  • Don’t Only Use an iPhone Template PSD
  • View Designs on Devices Early
  • Display Browser Chrome on Static Mock-ups
  • Show Below the Fold
  • Ask “Why Mobile?”